42 years ago I drove to CIPC (‘Registrar’ in those days) from Jo’burg to Pretoria, went up to the CK7 floor and handed my defensive name application personally to the lady working there.
My business name “International Order Agency” was approved, and then I was able to advertise nicely in the Farmers Weekly to sell for R12.50 the “All About Pigs” books I had luckily picked up for R1.00 each from a gentleman in Parktown North.
This was my first business, me trading as that name.
You too can make a defensive/trading name application at this link. Now it is easier better faster.